MSG91
SMS

SMS

Next level messaging

Engage your customers globally with quick, scalable and customizable messages

Integrate our developer-friendly APIs to send and receive text messages. Our distributed carrier network and intelligent routing ensure highest delivery and lowest latency.

Trusted by 30,000+ global businesses
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curl --request POST \
  --url https://control.msg91.com/api/v5/flow/ \
  --header 'Authkey: <authkey>' \
  --header 'accept: application/json' \
  --header 'content-type: application/json' \
  --data '{"template_id":"EntertemplateID","sender":"EnterSenderID","short_url":"1 (On) or 0 (Off)","mobiles":"919XXXXXXXXX","VAR1":"VALUE 1","VAR2":"VALUE 2"}'

Features

Intelligent SMS Retry Algorithm
Our SMS API service finds the most reliable and quickest telecom route for every message you send. In case the SMS fails, our algorithm retries it within a fraction of a second and delivers your messages using another telecom route.
Intelligent SMS Retry Algorithm
Reliable, Scalable, and Feature-Rich SMS API
Available in all programming languages, integration with our SMS API for developers is quick, easy, and seamless. Built for developers by developers, explore quick-start guides, code snippets, SDKs, and more.
Reliable, Scalable, and Feature-Rich SMS API
Enjoy Low Latency Delivery-Worldwide
Reach 210+ countries reliably with localized telecom operators. The automatic rerouting of global traffic in real-time helps us avoid outages and latency.
Enjoy Low Latency Delivery-Worldwide
Multi-Lingual Support
Converse with your audience in their local language and take your customer engagement to the next level. Build customer confidence as you send messages in their regional language anywhere across the world.
Multi-Lingual Support
Personalized SMS
Increase customer satisfaction with meaningful engagement. Don’t just engage with customers, create personalized experiences by adding characteristics to your messages. Harness the power of personalization to boost your ROI.
Personalized SMS
Link Shortener
Transform a long URL into a shorter, more readable link. Enable the deeply integrated link shortener to convert long URLs to shorter links. Get a detailed user report on clicks with mobile numbers, browser, and IP.
Link Shortener
Enhanced Analytics
Real-time graphical view for monitoring and troubleshooting.Optimize your SMS delivery, measure the effectiveness of your campaigns, and improve ROI. Always be in the know which messages customers have received and which are missed.
Enhanced Analytics
Start building your ideal customer engagement experience