MSG91
All Case Studies / Zebpay
zebpay

Zebpay ensures their customers’ security via MSG91

  • Industry:Fintech (Bitcoins)
  • Purpose:Communication APIs
  • Features in use:Programmable SMS

Case Studies - Zebpay

Zebpayis an app-enabled cryptocurrency exchange. With the vision to offer their customers with secured bitcoin transactions, and to ensure it happens efficiently, Zebpay has been rigorously working on sending the OTPs for their customers security and satisfaction.

Problem

A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like booking details, offers and updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.

Solution

Zebpay is managing their operations by its website https://www.zebpay.com/ and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as
  • Sends OTP SMS to customers upon login.
  • Sends Reset password link via SMS for forgotten passwords.
  • Provides OTP and Reset password link services for International numbers.
  • Ensures security through encryption, https (SSL), and quarterly auto-deletion of history.

This way Zebpay has been able to secure its Customers using an effective communication via SMS using MSG91 API.

Benefit

As a result, the customer gets OTPs and updates via a secured channel, making the operations secure, reliable and seamless, which results in a better rapport with the customer and increase in sales.
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