Case Studies - Mahindra

Mahindra & Mahindra Automotive Division (AD) is the automobile unit of the Mahindra Group. With the vision to help their customers manage their cars efficiently by their top-class car services, and to ensure it happens in time, Mahindra & Mahindra AD has been rigorously working on sending reminders and arranging best car services for their customer’s welfare.

Problem

A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like booking details, offers and updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.

Solution

Mahindra & Mahindra AD is managing their operations by their website withyouhamesha and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as

Upon the Sign up the customer receives an Account activation code along with login credentials , making it secured.
For every login , the customer receives an OTP SMS , making it a secured sign in everytime for the customer.
Everytime when a service due date is approaching, the customer gets a reminder with the Service Reminder SMS.

This way Mahindra & Mahindra AD has been able to establish and maintain an effective communication with Customers via SMS using MSG91 API.

Benefit

As a result, the customer gets regular updates and reminders for every service related to their car via a secured channel, making the operations reliable and seamless. Moreover, the secured log in results in a better rapport with the customer and increase in sales.

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Mahindra & Mahindra Automotive Division keeps their customers updated with SMS via MSG91

Case Studies - Mahindra

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