MSG91
All Case Studies / Black Buck
blackbuck

Blackbuck conducts seamless operations using SMS communication via MSG91

  • Industry:Services (Logistics)
  • Purpose:Communication APIs
  • Features in use:Programmable SMS

Case Studies - Black Buck

BlackBuck is an online marketplace platform for freight where shippers and fleet operators can engage seamlessly. With the vision to make freight a seamless experience, and to ensure it happens efficiently, Blackbuck has been rigorously working on establishing a robust communication network for their customers’ satisfaction.

Problem

A well-established communication channel with teachers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a huge volunteer teachers’ base without a robust and secure communication channel is a challenge. Thus to convey important information like details of vacancies, events and courses for better educational network, a communication channel targeting wide reach for mass audience (teachers) is required.

Solution

Blackbuck is managing their operations by its website and communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as:
  • The customer receives a Order Confirmation SMS.
  • If the order gets cancelled, the customer receives an Order Cancellation SMS.
  • The customer receives a Shipment delivery Confirmation SMS along with details upon dispatch of a shipment for delivery.
  • Payment transaction details are sent via SMS.
  • Sends updates and details to the truck drivers in Hindi using Unicode.
  • Sends checkpost details and toll payment amounts to the truck owners via transactional SMS.
  • Customer receives SMS notifications regarding all the Ongoing Offers and Updates.
  • Sends App download link and call to action via promotional SMS.
  • Invites truck drivers and owners to join Blackbuck via promotional SMS.
  • Sends offers to buy trucks via promotional SMS.

This way Blackbuck has been able to establish and maintain an effective communication with Customers, Truck owners and drivers via SMS using MSG91 API.

Benefit

As a result, the customer, truck owners and drivers gets regular updates and ongoing offers via a secured channel, making the operations reliable and seamless, which results in a better rapport with the team and customers and thereby, increase in sales.
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